Introduction to Unit 2:
Start Your Proposal
Your cookbook proposal serves several different purposes. It's an important document, even if you're planning to self-publish. It will chart your course for your book content, give direction to your sales and marketing plan, and much more. In this unit, you'll discover what acquisitions editors are looking for in proposals. You'll also get a step-by-step walkthrough of a real proposal, and you'll take the first steps to starting your own.
Goal: Write your positioning statement. Understand why a proposal is important and what you need to include in it. Write a book description.
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